Philanthropy catalyzing next-generation donors

Fifteen years ago, as Charles Bronfman and his late wife Andy were ushering Birthright Israel into its toddler years, they inherently understood that next generations would have new ideas about Jewish life and new energy to contribute to it. One strategy they supported began in 2002, when Jeff Solomon, president of the Andrea and Charles Bronfman Philanthropies (ACBP), hired Sharna Goldseker to encourage next generation donors to bring their own ideas and resources to bear on the Jewish world.