Publication Date: October 31, 2014
Authors: Jonathan Hosea
Since 2009, the Millennial Impact Project has focused on Millennials’ preferences when engaging with causes. By allowing Millennials to describe how they wish to give and help causes, organizations have been better able to reach them.
For the next phase of the Millennial Impact Project, beginning with the 2014 Millennial Impact Report, the research will focus primarily on Millennials’ preferences in the workplace — how they engage with their company and what they look for in corporate cause work, with “cause work” meaning the programs and initiatives companies execute that help people and communities.
As this year’s study explores what motivates Millennials to engage in company cause work, the findings are separated into three general themes: culture, relationships and resources. These themes categorize the main assets cause work generates for a company. Culture describes how cause work shapes today’s hiring process and the overall work culture companies are trying to establish. Relationships encompasses the interpersonal bonds coworkers build as well as the relationships Millennials have with causes and their employer. And, finally, Resources details the assets (financial, time, skill, etc.) Millennials use to benefit a cause.