Publication Date: July 17, 2013
Authors: Cody Switzer
Organizations that want to persuade people in their 20s and early 30s to give and volunteer don’t have much of a chance if they’re not updating their Web sites frequently and including compelling details about their causes and the people they serve. Young adults are particularly bothered when they see too much information about the group itself. This finding came from a survey of 2,600 young donors conducted by Achieve, a consulting company.