Publication Date: April 9, 2013
Authors: Colleen Dilenschneider
Millennials – those roughly between the ages of 21 and 35 – represent the single largest generation in human history. Come 2015, Millennials will have more buying power than Baby Boomers, and then this massive demographic will have a stronghold on the market for the following forty years at minimum. Thanks in large part to the web and social media connectivity, millennials function and think very differently than the generations that came before. Nonprofit organizations that are not targeting this population right now in terms of building affinity and creating personal connections may find themselves suddenly irrelevant within the next decade.
The author of this blog article, Colleen Dilenschneider, expresses six “sad truths” that she has uncovered about the realities of nonprofit fundraising in her experiences a millennial donor.