Digital Storytelling: How to Engage and Activate Your Supporters Online


In a world in which people increasingly learn, socialize, and work online, nonprofit organizations seeking to engage existing and prospective supporters must be able to do so through effective digital storytelling. At the core of that engagement is a well-crafted story that informs, inspires, and catalyzes audiences to support your organization. That story may take the form of video, a social media post, an online petition, an e-newsletter, content on your organization’s website or on those of your funders and other partners, or it may even be told by unaffiliated online influencers such as bloggers.

Upon completion of this course, developed by Liz Ngonzi, you should be able to:

  • Apply a simple storytelling framework to craft a compelling digital story.
  • Develop a high-level digital strategy for supporter engagement.
  • Determine the best social media platforms to engage your supporters.
  • Effectively use social media platforms for your organization’s storytelling and fundraising.