March 1, 2013
Growing Up Giving: Insights Into How Young People Feel About Charity
This research was designed to provide some context for Charities Aid Foundation's Growing Giving campaign. The campaign aims to close the "generation gap" in charitable giving and promote active engagement of charities with all age groups. The campaign also wants to encourage younger generations to give more time and money to charity and ensure that people keep on giving throughout their lives. The primary aim of this research was to understand how young people think about charities and charitable giving.
In order to clearly expose differences between younger children and those approaching adulthood, this survey contrasts 500 interviews with young people aged 9-11, and 500 aged 16-18. Interviews were carried out between February, 9-14, 2013, within the UK only. The data were collected via an online survey, and were weighted to be representative in terms of age, gender and region.