Connection is Key for Next Gen
Copyright 2014 Alliance Publishing Trust.
View Article

January 16, 2014

Connection is Key for Next Gen

Alliance Publishing Trust

Next gen donors crave connection. They want to be connected to and feel confident about the staff of programs before funding, which often means conducting site visits, volunteering, or having conversations with those at different levels within the organization. They want to feel connected to innovative strategies. They ask questions about what hasn't worked in the past and how a given approach builds off of that learning. They want to feel connected to past giving by understanding the how and the why of past family or issue-area giving.