75% of Young Donors Turned Off by Out-of-Date Web Sites
Copyright 2013 The Chronicle of Philanthropy.
View Article

July 18, 2013

75% of Young Donors Turned Off by Out-of-Date Web Sites

Chronicle of Philanthropy

Organizations that want to persuade people in their 20s and early 30s to give and volunteer don't have much of a chance if they're not updating their Web sites frequently and including compelling details about their causes and the people they serve. Young adults are particularly bothered when they see too much information about the group itself. This finding came from a survey of 2,600 young donors conducted by Achieve, a consulting company.

Learning Life Cycle Stage Reflecting and Evaluating

Organization Type Public Charity